Monitoring Effectiveness

If the Security Guide is effective, this should be observable and measurable by your webmaster, who has software that provides periodic reports on visits to all parts of your intranet. You webmaster's web site tracking software should definitely be used to measure the effectiveness of any activity to promote increased awareness of the Security Guide site and develop interest in it. This tracking program can tell you exactly how many people responded to your promotion and went to the Guide site. Whether the tracking capability is limited to counting visits to the site, or also includes monitoring length of time spent on various parts of the site, depends upon the software used.

The purpose of security education is to influence employee behavior. If the Guide is effective, here are some changes you might observe:

• Fewer calls or visits to the security office by persons asking routine questions that are answered by the Guide.
• More calls or visits to the security office by persons complying with reporting requirements.
• More calls or visits to the security office by persons reporting potential security concerns.
• Increased use of your employee assistance or counseling program, if you have one.
• More calls to your security hotline, if you have one.

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